Pirelli is to turn it’s Ultrasoft tyres pink for this weekend’s US GP as part of F1’s partnership with the Susan G Komen cancer charity.
The sport is planning a number of events in support of the breast cancer charity this weekend, and now tyre supplier Pirelli has got in on the act.
As a one off the Ultrasoft tyres will turn pink from the usual purple colour.
“Pirelli is completely behind this key initiative,” a statement from the Italian firm said.
“Using the tyres to get the impactful message across.
This is a symbol of solidarity and commitment, as well as a powerful reminder of the importance of the cause. So, this weekend, make sure you think pink.”